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How important is service for tile brands?

How important is service for tile brands?

  • Categories:Industry News
  • Author:Angus
  • Origin:
  • Time of issue:2022-01-17
  • Views:0

How important is service for tile brands?

(Summary description)

  • Categories:Industry News
  • Author:Angus
  • Origin:
  • Time of issue:2022-01-17
  • Views:0
Information

In the era of the rapid development of my country's real estate market, not only the demand for decoration is strong, but also people have very low consumption requirements for ceramic tiles, and the pain points that ceramic tiles bring to consumers are largely covered up. After the real estate development entered the stock era, on the one hand, the demand for decoration showed a weak state, and on the other hand, people's requirements for the consumption of ceramic tiles were increasing, and the pain points brought by ceramic tiles to consumers began to be gradually exposed. In a word, times have changed, consumption has been upgraded, and the pain points have become obvious.

In this context, more and more people of insight have realized that solving the pain points of consumers with strong differentiated service capabilities has become the key to tile dealers and their franchised tile brands to win the market.

First of all, on the surface, it seems that paying attention to and improving services is to solve the pain points of tile consumers, but in fact, it can avoid the pain points of tile dealers and their franchised tile brands.

As we all know, product quality is the lifeline of an enterprise. For enterprises, especially those in the manufacturing field, product quality is the foundation of all development. Talking about performance, branding, marketing, competition, etc. under the premise that product quality is not up to standard will become empty words.

In the field of building ceramics, which belongs to the manufacturing industry, product quality is also the cornerstone of the survival and development of ceramic enterprises. I believe this is also the consensus of the vast majority of building ceramics. Otherwise, in the construction ceramics industry where product homogeneity is extremely serious, there will not be so many people who firmly believe that Guangdong bricks, especially Foshan bricks, are of better quality than other production areas, and there will not be so many brands. Firmly promote the quality of their own products is better than others.

However, whether the product quality is good or not can not help but decide, consumers say good is really good.

Secondly, tile dealers and their franchised tile brands that do not pay attention to and improve their services are easily eliminated by their opponents and abandoned by the times.

This is not empty talk, nor is it a lie, there is an example of what is happening and what has happened in the ceramics industry.

The year 2021, which has just passed, is the first year of the "14th Five-Year Plan", and it is also the first five-year plan for my country to enter a new development stage of building a modern socialist country in an all-round way. Entering a new stage of development, the most important feature of economic development is the shift to high-quality development.

General Secretary Xi Jinping has long pointed out succinctly that "high-quality development is the transition from 'is there' to 'is it good'". Extending this sentence into a more specific field, one expert interpreted it this way: "When products and services 'have or not' are no longer the issue, 'good' becomes the key".

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