"It's not the most terrifying thing that customers are hard to find and the cost is high. Sometimes your purchase price is the selling price of others. This is the reason why many tile dealers cannot survive." The dealer who said this sentence, 9 He was just awarded the "Outstanding Distributor in the Building Ceramics Industry in 2022" in March. Although the performance in the first half of the year was not bad, he was also well versed in the cruelty of market competition. In his view, price is the most volatile and deadly factor.

In June, Hongtao, Xinmingzhu, Mona Lisa, Marco Polo, and Dongpeng, five leading ceramic companies, successively announced an increase in the price of some ceramic tiles, with an increase of up to 10%. At that time, some people in the industry predicted that with the repeated increase in production costs, the collective price increase of the leading ceramic enterprises is likely to drive a large number of small and medium-sized ceramic enterprises to "follow up". In fact, small and medium-sized ceramic enterprises trapped in price competition do not have the right to speak out on price, and the news of "follow-up" has not yet come out.

Since September, the price increase trend of the ceramic tile industry has resumed. In Sichuan, Jiangxi, Shandong and other production areas, ceramic companies have successively issued price increase notices, and price adjustments are mainly concentrated on some conventional products. With the advent of a new wave of price increases, can tile dealers take this opportunity to get rid of the "sea of blood" of low-price competition and get a moment of respite?

It has become an indisputable fact that the terminal transaction price of ceramic tiles has dropped again and again. From the perspective of consumers, it is natural to hope that the lower the price, the better. But without profit support, how can service and quality come about?

From the point of view of manufacturers and distributors, everyone has the mentality of "killing the opponent to death", but everyone knows that the more difficult it is for everyone, the more they must face up to the infinite low-price competition. You must know that there is no future for price wars, and there will be no winners. The industry will eventually return to the business essence of creating value.